National Branding
“Made in UK” as National Branding
Amidst the chaos of Brexit, we are trying to bring the “Made in UK” marketing into a national branding campaign. It is believed that comparing with the other positioning strategies, “Made in UK” would be the best way to re-define uniqueness of UK manufacturing businesses and clearly distinguish British made products.
Given that the old European Commission product origin proposal no longer applies to UK businesses.
…