National Branding

“Made in UK” as National Branding

Amidst the chaos of Brexit, we are trying to bring the “Made in UK” marketing into a national branding campaign. It is believed that comparing with the other positioning strategies, “Made in UK” would be the best way to re-define uniqueness of UK manufacturing businesses and clearly distinguish British made products.

Given that the old European Commission product origin proposal no longer applies to UK businesses.