John Lewis ‘Made in UK’ logo

In 2011 John Lewis launched a ‘Made in UK‘ logo to highlight British-made products instore.

The symbol appears on more than 4,000 products that are manufactured in the UK, and shows the retailer’s support of British manufacturing, which sees it work with more than 130 UK companies which make its own-brand products.

The ‘Made in UK’ logo follows on from the department store’s ‘Green’ emblem, launched earlier 2011 and designed to help customers make more sustainable choices. The ‘Green’ symbol appears on POS information for products carrying certification from FSC, Fairtrade, Energy Savings Trust and the Rainforest Alliance.

John Lewis head of brand development Christine Kasoulis said: “We know that our customers want to make informed decisions about what they buy, and we know that they are interested in the provenance and sustainability of products. John Lewis is a British retailer, and our customers expect it to support other British firms wherever possible.”

She added: “These identifiers are designed to add to the advice and service we already offer customers, and ultimately make life easier. They are part of our longer-term aspirations to help customers make choices about what they buy, whether they want to know more about the provenance of products, or if they are looking to lessen their environmental impact.”

Ref

Leave a comment