Products manufacturing and services delivery are key drivers of British economy. They support millions of jobs, bring new businesses to our towns and cities, generate opportunities in rural areas and serve as source of pride for the people of United Kingdom. This is why the British Government has invested significantly in the Great campaign and why I have created this Made in UK campaign.

The UK was home to the regulation and practice of COO, and considering that the old European Commission product origin proposal no longer applies to UK businesses, it has become very important to distinguish the products and services made in UK, by implementing a clear branding and labelling system.

In 2012-2018 I worked as the Chief-Representative of China-Britain Business Council (CBBC) Chongqing Office, serving the commercial interests of British businesses in various trade and investment activities. I observed the ambiguity or sometimes misleading labelling information around “Made in (the) UK”, “Made in England”, “Made in Britain”, “British Made”, etc.. In order to better support the British exporters, I launched a British exporters directory online in 2014, featured with bilingual introduction to retail brands, food and drink offerings from Wales and Northern Ireland. That pilot programme was suspended due to CBBC internal concern, and my moving on from CBBC in 2018 made it possible to launch this independent campaign again, with more focus on the world after Brexit.

Amid the chaos and uncertainty brought by Brexit, we are trying to bring the “Made in UK” marketing into a national branding campaign. It is believed that comparing with the other positioning strategies, “Made in UK” would be the best way to re-define uniqueness of UK manufacturing businesses and clearly distinguish British made products and services.

The labelling system is made to be an open-source solution to UK manufacturers, please feel free to download the “Made in UK” label design files and implement the concept in your products and services.

Joseph Du
Founder of Made in UK